As an international business lawyer and advisor to multibillion-dollar companies and investment banks, Dr. Bruni has worked closely with some of the smartest CEOs, throughout her career, being their close counsel (business legal advisor). And if you asked her, she would tell you, without hesitation, that, based on her direct experience, the most successful CEOs — the ones able to bring more and higher revenues in their companies — were those who sat down with her, on a regular basis, to learn about and discuss the legal situations at hand, including the relevant legal risks, best way to manage them, legal strategies, and so on …
Those CEOs wanted a deeper understanding of the business they were running, so that they could make more impactful choices. Better choices. Every. Single. Time.
Better choices = more profit = more money
They understood the importance of understanding your business legal needs, setup and strategies. Because. Only once you understand that, you know where the strength and weaknesses are. And once you know where the strength and weaknesses are, you can turn your weaknesses into strength — and your liabilities into assets. And once you’re able to do that, you can generate — and keep — more money.
Assets = more money
Liabilities = loss of money
They’re SuperCEOs — the ones who make the difference. They’re always 10 steps ahead.
Now. If you’re having a Eureka moment, and came to the sudden realisation that being a SuperCEO is what you’re striving for. Then. You better roll up your sleeves and start diving into the legal stuff.
You need to start from the legal foundations — always. No matter where your business is at. Every business needs solid legal foundations. Without them, your business is at risk for lawsuits, reputational damage, and more.
And no! It doesn’t have to be dull and boring — it can be quite fun, actually.
You’re smart, brilliant and witty. And you want to be more intentional in your business choices and decisions — like, laser focused intentional. In all of them. But here’s the thing: “all of them” include the legal stuff too.
The minute you think about the legal stuff — your business legal setup, or legal strategy, or legal risk… legals in general… — the minute the word “legal” pops up, your brain goes on strike. Just like that.
It’s an automatic reflex.
And when that happens, your InnerCEO (= you) makes choices that put your business and your income at risk. Consciously or unconsciously. Knowingly or not.
Because — hey — you need to do something. So. Maybe you copy what your entrepreneur friend did, without even asking yourself whether that provision in the client contract you’ve copied works for you (or whether that type or contract is even appropriate for you or whether the fact that you’re copying it breaches other people’s IP — Ps: we cover all these situations and more in my Fast-Track Legal™ course) or it rather creates an unwanted legal risk or liability for your business model (including the risk or probability of breaching other people’s IP) — aka you’re shooting yourself in the foot.
You blindly delegate all the Legal Stuff Division of your business to a lawyer — whether it’s your trusted business advisor, a specialised business contract lawyer, or some glamorous fancy international corporate advisors — completely detaching yourself from all of that. Hopefully for good.
And voilà, you welcome avoidance and denial as your new BFFs — aka you’re shooting yourself in the foot. AGAIN!
But — hey. Now you can check those boxes: Legal setup—DONE! Business legals—DONE! ALL DONE! Check and check! And you can now sleep like a baby… at least that’s what you tell yourself.
Well. That baby’s going to wake up in the middle of a nightmare — and by then, it’ll be too late to undo the damage.
What can you do then? You need to learn and understand how solid legal foundations will make your business MORE profitable. You can start here.
Dr. Marina Bruni — JD, is also Keynote Speaker and Master of the Akashic Records (focusing on Akashic Records for business).
Business, Law & Energetics is her language. They all go hand in hand with her. She’s made the choice to combine all her knowledge & wisdom, so her students and clients can have access to all the knowledge and expertise she carries to protect and grow their businesses. And securely make more money.
She’s not your typical lawyer — that’s for sure!
“Disrupt Or be disrupted!
Someone told me that, once. It got me thinking. Turns out it’s true.
I’m a disruptor. Disruptor of the old. Disruptor of what’s not working. In business, career and personal life.“
A dual qualified international business lawyer, Dr. Bruni has over twenty-five years of experience in high finance, advising big international firms, multinational corporations and tier one investment banks worldwide (such as Norton Rose, RBS, PGI/PFG, State Street, RBC, BNY Mellon — to name a few). And an early start of her career with the United Nations in New York City, when she was still in law school.
Because of this high-intensity experience, she knows the ins and outs that even small business owners like you need.